PropertyDevelopmentProfits.com

There are many things you can do to increase the chances of selling your property and make it stand out from the crowd. Here are 7 tips on things to include in your green marketing effort.

1. Emphasize the green credentials. Display the energy Performance Certificate if you have one has proof of the good work you have carried out.
2. Point out the green features that people will be looking for. Further, when in planning you development research which green features people are likely to pay for.
3. Keep all your information about the products used in your house. Copy them and hand them to the potential buyers.
4. Maintain your green credentials by cleaning your house with non-odor green cleaning products.
5. Use low energy lighting. Maximise natural daylight.
6. Point out the money savings hat can be made through the use of green energy products installed.
7. Green energy purchasers also tend to be very interested in gardens. Take time to plan out your garden or better yet, have it designed by a landscape architect with green credentials. Market their skills and abilities to sell your home.

Good luck,

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

As reported in the latest API magazine “Median house price growth slowed in Australia’s capital cities in the March quarter but remains in positive territory everywhere except Perth, according to figures from RP Data and Rismark International.”

• Australian Capital Cities rose by 1.4% in the March quarter.
• Adelaide remains the strongest-performing capital, showing median house price growth of 3.4 per cent for the quarter and 22.8 per cent for the year, with a median of $419,000.
• Brisbane recorded annual growth of 17.3 per cent with a March quarter median of $467,000, representing 2.1 per cent growth over the quarter.
• Melbourne’s median house price of $459,000 represents growth of 16.5 per cent over the year but just 2.4 per cent over the three months to March.
• Sydney house prices climbed 1 per cent in the quarter or 5.7 per cent over the year to a median of $579,000.
• Perth’s median house price for the March quarter was $503,000, down 1.6 per cent for the quarter and 0.5 per cent lower over the year.

Overall demand for housing is strong, but supply is incredibly short. Housing affordability is still a problem. There is also a significant gap between the more affluent inner city areas and the outer mortgage belts. The outer regions Melbourne were flat,

Practice a conservative approach to your deals and focus superior execution and project management.

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

On a recent trip to my local cafe while working off site (most of my work is on site with clients), I came across this article regarding Greg Goodman in the AFR Boss magazine.

Never heard of him, well either have I, after reading the article I was inspired by is business philosophies. They are summarised below:

He is a consummate deal maker. The key strength of all CEO’s and property developers is the ability to get a deal over the line. This is about managing relationships, knowing what you want, knowing what you are prepared to give up and above all taking in a flexible attitude.

Spots Trends and Move Quickly.

Has top executive team, which has been with him mostly since the beginning (a decade now). They know the business and each other intimately.

Greg gets in the ‘trenches’ with the team. He leads by example. His mantra is “You work with me, not for me.”

When he is Sydney, he gets up at 5.30am. Getting up early is a trait of most high performing people it seems.

He is essentially cautious. He had a dominant local position before moving off shore. That is grow incrementally and learn as you go.

Is a shrewd negotiator. This is property after all; a core compentency.

He comes alive and energized by doing deals. his work inspires him. Guess that makes it easy to get up at 5.30am.

His passion is for business (I share this one) and his thoughts are all about growing the business.

How can you implement these success factors into your property business?

Dan

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

The Adelaide market continues to flourish with outstanding opportunities. Consider the following excerpt from the RP Data Forecast dated 21st February 2008.

“The eastern seaboard and Adelaide growth cycle is only one year old and, despite an interest rate rise and the possibility of another one next month, growth is expected to continue. It can be almost guaranteed, however, that growth in property values will be a far cry from what was
experienced last year.

Growth rates above 20 per cent are clearly unsustainable. Adelaide will continue to be the standout performer for several reasons.

The first is that house prices are the most affordable of any mainland capital city. It is still possible to buy a decent detached home within five kilometres of the city for less than $350,000.

Second, the South Australian economy is likely to gather momentum through the burgeoning minerals sector and an active manufacturing industry. The flow-on effects will be jobs and wages growth, leading to higher demand for housing.”

The mining buzz is huge and the hype that has spread across Australia is more than real, creating numerous opportunities.

However, I’m concerned that prices are being pushed well beyond their real value as a result. This can also fuel the human feature of the ‘fear of missing out’, which is conducive to panic purchasing. Perceptive developers will largely ignore macro economic conditions and are often contrarians to popular opinion.

It’s important to look at the fundamentals of a deal, including conservative comparable prices, likely rental yields and uniqueness of the product and location.

Acquire and strengthen ‘domain knowledge’ of your target demographic and what they want and need in their homes, which is something I emphasise as I continue to work with clients when coaching them on developing. Ensure you build this knowledge in selected areas and demographics and get to them very well and repeat, repeat and repeat. This step alone will make you superior in the industry, rather than following every newspaper headline.

Know your market extremely well, indentify your processes and understand your suburbs thoroughly and you will succeed.

Ideally, you will be able to walk down any street in your designated area and know exactly which houses are for sale and what their final sale price will be.

When you can do this, you know you truly have your finger on the pulse and will succeed in the market

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

I know that it’s not winning, it’s how you play the game, but if you don’t play the game to win in the first place then I don’t know why you bothered to suit up.

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

When investing there are two things you need to focus on.

1. The important things, and
2. The things that are knowable.

Where the macro market is going, and interest rates, and terrorism, are all important things to know. But they are plainly unknowable.

So you must asses each deal on its merits, is it undervalued and can you make it work? Is there a margin of safety in the development? These are all the things that are ‘important’ and ‘knowable.

Further, trust your judgment. Today I was having a conversation with a colleague developer of mine, he mentioned he second guesses himself when a deal is going cheap. He wonders what is wrong with it.

Who cares, do the due diligence and back yourself.

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

I have just come back from a Property Council Conference. And there are some interesting housing issues out there at the moment. This is an interesting time for the market.

• Rental vacancy rates are below 1% in Sydney and Melbourne according to REINSW & REIV. And its similar story around Australia. With the shortage in new supply it isnt likely to gt any better for a while.

• Prices up 14% in the last 12 months to Feb 08 according to Rismark. A resilient property market despite interest rate hikes. This is in my opinion to do with under supply of new housing and land releases.

• Sydney is fast losing its title of the most expensive city for housing. Melbourne and Perth are fast catching up to Sydney. I believe this is due to the mining boom in other states (a shift in major economic activity centers) and the result of net outflow of migration to NSW. People are moving away from Sydney due affordability and life style reasons.

• Affordability not likely to be resolved any time soon. There is an under-supply of new housing to meet demand of 50,000 home per year (nationally) and this is likely to continue year on year, unless there is some government intervention on the supply side of the equation. This means the high prices are likely to remain, however I believe the public outcry will cause some changes to be brought about.

Having said all of that, Warren Buffett, this richest man in the world, doesn’t worry about macro issues when he invests. He makes judgments about what he knows about a business and whether he would like to own that business for 20 years. Then he calculates it’s value based on the earnings, and if he considers it good value, he buys.

I like to think this is how we should invest in decide which sites to be developed. Just replace the words of ‘business’ to ‘real estate’.

Further more, if you are net buyer (developing and selling less then you keep), then you will actually want the market to be down.

Happy investing.

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

Dont get an education, instead become skilled.

Push your teachers for more, ask more questions. Go to more courses and learn more. Apply the skills and knowledge in the real world, by inventing your own cool and interesting projects.

Explore undefined niches for opportunity.

Don’t wait around for things to be handed to you. Be proactive, make the extra call.

What have you explored today?

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================

The reality of any negotiation is that it is an exercise in psychology. Realistic market factors play their role, but final decisions are usually made based on perception. How the seller perceives you, the investor, will influence the deal. Here are some tactics to tip the scales in your favor.

Successful negotiators are always one of two things: extraordinarily prepared, or really good at conveying the impression that they are prepared. The problem with the latter is that the bottom can drop out. Even good actors can run out of tricks when they aren’t completely prepared. You don’t want the other person involved in the deal to see you bluffing.

The best way to avoid this is to simply be more prepared than the other person. Know everything about the area, type of property, similar properties, prices, and market fluctuations. Do your homework. That way, you can come into the situation confidently. The minute you waffle is the minute someone else gets the upper hand.

The next link in the chain is to ask about what you don’t know. Coerce the opposing party into divulging any information that can be useful to you in your negotiation. This is one of the best ways to break down the fortress to get to your best deal. Bombarding someone with questions is unnerving. You don’t want to make them so uncomfortable that they choose to step away, so pull back before they do and come at the negotiation from a different angle.

Essential questions to ask are those that uncover the true motivation of the seller. This requires a little more tiptoeing than some other situations because offending the other party will kill the deal. However, in order to form the situation to your advantage, you’ve got to understand what the seller wants.

Successful real estate investors know that you’ve got to purchase from motivated sellers. Sellers who are simply toying with the market aren’t going to give you the best deal and will waste your time. Find out before you get too involved in the negotiation process if the other party is truly interested in selling the property.

Be firm. Be in control of the situation but not overbearing. Come across as too overbearing and you will appear the opposite of in control. Strike a fine balance. Choose your words carefully and actively. Avoid being passive. State what is going to happen.

Know the value of a good silence. This can be applied at any time, but it takes a good instinct to know when. Use silence to your advantage. When the other party has shot back with a demand or an offer that is outside of your preference, be silent. Allow them to feel a bit doubtful, ill at ease. If they have to second guess their own tactics, you are already gaining an upper hand.

Learn from the best. Seek out someone you trust who knows their stuff and see how they operate. The most successful property investors know you don’t learn negotiation tactics simply by reading about them. Negotiation is a skill best learned by observation. Observe their mannerisms and pay close attention to what is said and what is left out of the conversation. Use what you see as a basis for how you operate. Model, but don’t imitate. If you act in a way that is foreign to you, it becomes very obvious.

Practice negotiating in your everyday life. This doesn’t mean you have to haggle with a gas station attendant. Negotiation isn’t just getting your way. It is the skill to convince. Try it out with members of your family or during discussions on the job. Remember to be perceptive and study the psychology of others around you. If you can sense what they want, it can always be used to your advantage.

===============================
Daniel Lock Developments
Phone: +61 8 7127 4047
Mobile: +61 413 033 703
E-mail: daniel.lock@daniellock.com.au

PROPERTY DEVELOPMENT SPECIALISTS
Official Daniel Lock website: http://www.DanielLock.com.au
Insights on Business & Success Blog: http://DanielLock.wordpress.com/
Property Development Blog: http://PropertyDevelopmentProfits.com/blog/
PropertyDevelopmentCoachingProgram: http://www.PropertyDevelopmentProfits.com/
===============================